Three of a Kind at French/West/Vaughan

ATLANTA French/West/Vaughan said it has added three health-related clients to its roster without reviews. The Raleigh, N.C., shop has been tapped by SouthTech, BioMerieux and Source Foods Technology to provide public relations and advertising services.

SouthTech, also in Raleigh, provides surgical instruments, implants, total joint replacements and products to orthopedic practices in the Carolinas and Virginia. FWV said it will provide branding, corporate identity and strategic communications services for the company.

BioMerieux, Durham, N.C., specializes in coagulation and infectious disease diagnostics and industrial microbiology controls. FWV said it will develop public relations and advertising initiatives for a BioMerieux product line.

Source Foods Technology, also in Durham, is a privately held food ingredient company that develops nutritionally advanced cooking oils. The shop will implement a marketing plan, including branding for the company’s Nextra trans-fat cooking oil.

According to agency chief executive officer and president Rick French, the three account acquisitions help further the shop’s diverse medical practice. “The healthcare market continues to thrive,” he said. “FWV’s goal is to be a great resource for companies seeking branding support.”

Combined billings were not disclosed.