Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
ATLANTA Simmons Bedding Co. is reviving an ad campaign from a decade ago that uses a bowling ball to illustrate the comfort of its mattresses, the company said.
The effort is scheduled to launch nationally March 20. The company said it is spending between $7 million and $10 million on the campaign. About 85 percent of the budget will be spent on cable television spots, with the remainder divided between the Internet and the trade press.
In
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in