Here Are the 3 Diversity Pitfalls Brands Must Watch Out For

Avoid making empty DEI pledges without looking at the big inclusive picture

Since the Diversity Tipping Point of 2020, the market has been flooded with funding commitments toward racial equity, pledges to hire more Black and Brown talent, and promises from brands that they will do better. According to Edelman’s recent Trust Barometer survey, consumers are more likely to use a brand or stop using a brand because of its response to calls for racial justice.