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Coty has entered the final stages of a review of its public relations business in Canada, with a trio of agencies vying for the account.
The assignment includes social media responsibilities and encompasses dozens of brands. Account revenue is estimated at $1 million.
Coty’s top brands include Davidoff, Marc Jacobs, Rimmel, Calvin Klein, OPI and Adidas. The company also markets fragrances in the names of Lady Gaga, Jennifer Lopez, David Beckham, Faith Hill and Sarah Jessica Parker.
In reviewing the business, Coty Canada aims to consolidate an assignment that’s currently split among several shops, according to sources.
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