ThredUp Rebrands to Reflect a New Generation of Proud Thrifters

Because stigma is out, and secondhand is in

ThredUp thrift ad
ThredUp's revamped look is lively and inclusive. ThredUp

Since its launch in 2009, fashion resale platform ThredUp was focused on breaking down the stigmas associated with thrifting and sustainable fashion, operating with a mission of making secondhand clothing chic and trustworthy.

@monicroqueta monica.zorrilla@adweek.com Mónica is a breaking news reporter at Adweek.