Those Fuchsia Planes of the Now Defunct Wow Air Recall the Once Beloved 'Jellybean Fleet'

A look at Adweek's reporting on Braniff International 37 years ago

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The grounding of Icelandic budget airline Wow at the end of March didn’t just end the days of another low-cost, no-frills carrier. It meant the demise (for better or worse) of those head-turning Airbus A320s with the fuchsia paint jobs. Americans hadn’t seen anything that big and that fuchsia since Barney the Dinosaur.

The sudden disappearance of Wow’s purple fleet might call to mind the last time a carrier whose planes were that colorful had its own wings clipped—and just as suddenly.

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