Those 3 Reps' Freelance City Is Home to 10 Stars

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Dallas County has a new city boasting a population of10 nationally recognized art directors, copywriters and designers.

Freelance City, a new division of Dallas-based Those 3 Reps, formed late last year to market the talents of top independent creatives to an advertising agency clientele.

“We wanted to have the elite of the elite freelancers,” said manager Beth Lerman. “We wanted ex-creative directors with management skills, strategic thinking and conceptual skills. We wanted people who could go into an agency and handle any kind of project.



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