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Memphis Shop Will Establish a Dallas Office to Serve the Lender
ATLANTA-Thompson & Company of Memphis, Tenn., has won a trio of new accounts, totaling more than $4.5 million in annual billings.
The agency has been hired to develop and implement a branding strategy for First Horizon Home Loan Corp. of Dallas. Thompson will open a branch in Dallas to manage the $3.5 million account, which had been at DDB Worldwide Communications Group, Dallas, according to agency principal Michael Thompson.
Thompson said the branding campaign will position the lending institution as primarily a home loan business, for both first-time buyers and established homeowners.
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