Thomasville Furniture Casts Bogart for New Line

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Thomasville Furniture is banking on Humphrey Bogart’s timeless appeal in a campaign from McCarthy Mambro Bertino that introduces the furniture chain’s Bogart Collection.

A 30-second TV spot that breaks today envisions a fashionable party in the 1940s. As a woman descends a staircase, a voiceover says, “Style: Between Bel Air and Beverly Hills, you could feel it everywhere, for this was the era of glamor, elegance and romance.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in