Thomas Group Picks Pyro as Marketing Partner

Pyro Brand Development has picked up the estimated $2 million account of consulting firm Thomas Group.

The win, late last month, followed a national review of agencies, a client representative said. The competition included both branding and Web capabilities.

The publicly owned management consultancy in Irving, Texas, registered sales of $67 million last year.

“We’re a little company competing with many of the giants in the consulting space,” said Josh Ridker, Thomas Group’s vice president of strategic marketing services.

Looking to make the giants a little less imposing, Thomas began re-structuring its business strategies and new product programs earlier this year. At that time, the company also hired John Hamann as president and chief executive officer.

Part of the company’s restructuring was the creation of Ridker’s post last month.

The new management team also determined the need for outside agency help.

Thomas Group previously had used various agencies to handle a variety of project work that included annual reports.

“We were looking for a communications company that knew how to represent themselves and thereby could represent us,” Ridker said. “Pyro won out.”

Pyro, a Dallas-based affiliate of The Richards Group, will handle a business-to-business branding campaign that will position Thomas Group as knowledge leaders.

The timing of the launch has yet to be determined.

“We’re growing and repositioning,” Ridker said. “We’ve got some special offerings that are allowing us to do some different types of things.”

In addition to Thomas Group, Pyro’s recent new business wins have included 3Q, an imaging technology company, and Heeling Sports Ltd. The latter is the maker of Heelys sneakers, which have retractable wheels in the soles.