This Zaxby’s Spot Shows Just How Much Extended Reality Is Changing the Commercial Game

The technology is disrupting the ad space, from creative brief to post-production

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The band Jomo and The Possum Posse made its claim to fame in 2011 with the parody series “Guy On A Buffalo,” which chronicles the adventures of Buffalo Jones and features the twangy country vocals of lead singer Jomo Edwards. 12 years later, southern fast food giant Zaxby’s decided to reinvent the spots with some deep fried capitalism.

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