This Wonderfully Bizarre Ad for Wasabi Doritos Is a Love Note to Japan, From Brazil

AlmapBBDO did 'extensive consulting' to get the tone and details right

From 1960s monster movies to modern anime, Japanese entertainment is on display throughout the ad. AlmapBBDO

A giant sea monster attacks a city and menaces its populace, with one brave woman daring to fight back. Her weapon of choice, sent down from anime heaven, is a spicy Doritos chip, which she uses to somehow vaporize the multi-tentacled beast before it can cause Godzilla-level destruction.

@TLStanleyLA T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.