This Women-Led Creative Agency Revived Sex Toy Retailer Lion’s Den

By shining a spotlight on women in campaigns

Headshot of Chris Ariens

You know you’re in for a treat when you’re at a conference and the presenter says, “We’re going to take you to a place that might make you feel a little uncomfortable. We’re going to talk about sex.”

That’s just what Erica Fite and Katie Keating, co-founders of boutique agency Fancy LLC, did last week at Adweek’s Elevate: Creativity. In this video, Fite and Keating talked about how they revived adult retailer Lion’s Den, putting women at the forefront.


@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.
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