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Apple retakes the lead this week, although the insurance industry still comes out strong in Adweek’s look at the most digitally engaging commercials, powered by iSpot.tv, the real-time TV ad measurement company.
In first place is the cinematic iPhone 7 + AirPods ad featuring Lil Buck jammin’ around town to music by Marian Hill. UnitedHealthcare continues to hold at No. 2 with its chuckle-inducing commercial in which two older men test the reflexes of Chuck Norris in a diner.
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