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The digital world is awash in green this Earth Day, with eco-friendly messages flooding inboxes, mailboxes and suggestion boxes all across the globe.
Many of those messages come from companies eager to use the 52-year-old annual observance as a way to convince people that they really do care about the planet—maybe even more than they care about making money. But the sheer number of these pronouncements makes it nearly impossible for a regular person to separate the green from the greenwashed.
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