Ad of the Day

This Truthful Ad About Breastfeeding Will 'Push the Envelope' During the Golden Globes

Frida Mom, rejected from 2020's Oscars telecast, worked closely with NBCU on new spot featuring real mothers

frida — NBCUniversal worked with Frida Mom to ensure the 30-second version of its ad would meet broadcast standards.Frida Mom

By T.L. Stanley

February 24, 2021

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend’s 78th annual Golden Globe awards on NBC.

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.

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