This Truthful Ad About Breastfeeding Will ‘Push the Envelope’ During the Golden Globes

Frida Mom, rejected from 2020's Oscars telecast, worked closely with NBCU on new spot featuring real mothers

frida
NBCUniversal worked with Frida Mom to ensure the 30-second version of its ad would meet broadcast standards. Frida Mom

After being banned from the Oscars in 2020, female wellness brand Frida Mom will advertise on TV for the first time in this weekend’s 78th annual Golden Globe awards on NBC.

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@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.