This Toothpaste Startup's Cheeky Activation Will Have You Gleefully Spitting In Public

Fresh breath from Hello is a scooter away

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Emily Post would have zero tolerance on the matter, but in general, social etiquette suggests that there are some routine body-maintenance rituals you should never perform in public, like clipping your nails and, certainly, brushing your teeth.

A brand called Hello is tackling the latter, but with a dose of humor, a modicum of privacy and a perfectly cheeky digital campaign.

The startup, one of several disruptors in the oral health category, has partnered with Humanaut for Spyt, a mobile mouth-care service that brings everything including the bathroom sink to your location so you can freshen your breath and whiten your teeth on the spot.

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