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The competition is heating up for the British holiday advertising season. We’ll be treated to a steady drip of cute animals, driving carrots and, apparently, Elton John.
While some retailers in the U.K. lean on a warm, fuzzy formula, TK Maxx tends to go a little off-center—and this year, the company chose a stocking that burps out gifts as its festive avatar.
Voiced by Bill Nighy, the ad by Wieden + Kennedy London is some welcome theater of the absurd.
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