AdFreak

This Surreal, Mind-Altering Ad for Cheese Hopes to Solicit More Stories of Dairy-Infused Dreams

Pilgrims Choice goes into the mind of a cheddar lover

An actor portrays a cheese lover whose bizarre dream is aimed at soliciting similar stories.Courtesy Pilgrims Choice
Headshot of David Gianatasio
By David Gianatasio

May 22, 2018

For Pilgrims Choice, cheese is such stuff as dreams are made of.

Headshot of David Gianatasio

David Gianatasio

David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.

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