This Startup Is Making Pubic Hair Maintenance Products Mainstream

Fur is expanding its product line to Ulta stores across the country

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When childhood friends Laura Schubert and Lillian Tung went into business together, it wasn’t just to create a new product, but to establish a previously little or even never-seen category: products for pubic hair maintenance.

The two women founded Fur in early 2016, and the brand has seen a quick rise. It was first sold in spas and salons, as well as upscale beauty retailers like Violet Grey, and by March 2017, Emma Watson was lauding its Fur Oil as an “amazing all-purpose product.”

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