This Sports Drink Was Made for Professional Athletes. Now, It's Available to Everyone

New York Knicks veteran Bar Malik takes us inside his creation, Barcode

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

During his seven years with the New York Knicks, lastly as director of performance, Bar Malik concocted a sports drink the players couldn’t get enough of. This is how his drink, Barcode, was born.

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in