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During his seven years with the New York Knicks, lastly as director of performance, Bar Malik concocted a sports drink the players couldn’t get enough of. This is how his drink, Barcode, was born.
The plant-based, all-natural performance drink launched late last year through ecommerce and brick and mortar channels. But the brand-building was years in the making, with its energetic co-founder now leading the charge about Barcode’s benefits for the body and the planet as we learn in this week’s episode of I’m With the Brand.
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