This Sports Drink Was Made for Professional Athletes. Now, It's Available to Everyone

New York Knicks veteran Bar Malik takes us inside his creation, Barcode

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

During his seven years with the New York Knicks, lastly as director of performance, Bar Malik concocted a sports drink the players couldn’t get enough of. This is how his drink, Barcode, was born.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in