This SoulCycle Creative Is a Love Letter to the Brand’s Devoted Following

The bold, rider-centric campaign also honors Mental Health Awareness Month

An illustration of SoulCycle's 'Brain Wheel'
The creative encourages consumers to dive into a new headspace. SoulCycle

The CDC hasn’t formally announced that people can go back to riding bikes in a dark room full of disco lights, but higher vaccination rates is a promising sign for fitness junkies.

@emmyliederman Emmy is a freelance writer for Adweek covering breaking news and brand marketing.