This SoulCycle Creative Is a Love Letter to the Brand's Devoted Following

The bold, rider-centric campaign also honors Mental Health Awareness Month

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The CDC hasn’t formally announced that people can go back to riding bikes in a dark room full of disco lights, but higher vaccination rates is a promising sign for fitness junkies.

SoulCycle’s latest campaign, which taps into that mind-body connection that every member of the brand’s devoted following has probably raved to you about, hones in on a theme that rang true for many throughout the pandemic: Exercise does a lot more than just benefit your physical health.

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WORK SMARTER - LEARN, GROW AND BE INSPIRED.

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