This Soap Brand Wants to Help Consumers Carve Out Moments of Calm When Cleaning

CPG upstart Dally promises to bring back leisure time

Can a soap make handwashing feel like a nap in grove? That's Dally's pitch.
Can a soap make handwashing feel like a nap in grove? That's Dally's pitch. Dally

It’s one of the more mundane paradoxes of the pandemic: There’s a distinct feeling that we don’t have a moment to spare.

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@davidakaplan david.kaplan@adweek.com David is Adweek's Performance Marketing Editor and interim Brand Marketing Editor.
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