This Soap Brand Wants to Help Consumers Carve Out Moments of Calm When Cleaning

CPG upstart Dally promises to bring back leisure time

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It’s one of the more mundane paradoxes of the pandemic: There’s a distinct feeling that we don’t have a moment to spare.

That’s despite not going to offices, restaurants or gyms. Any traveling or visiting of loved ones has tended to occur in isolated episodes compared to the “before time.”

Although the brand was conceived of before the pandemic, Dally’s launch during the Covid-19 pandemic was fortuitous and well-timed, allowing it to tap into growing consumer interest in handwashing.

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