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French automaker Renault is celebrating the 25th anniversary of its family model, the Scenic, with a campaign to promote the love stories of families just starting out.
The work from Publicis Conseil will run in France to reinforce Renault’s commitment to developing a range of family-focused cars, which have been in competition with the move to acquire SUVs in recent years.
Directed by Niclas Larsson and featuring the Frankie Goes to Hollywood track “The Power of Love,” the film shows the beginning of a number of love stories, be they paternal, maternal or platonic.
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