This Salt Brand's First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

Let it snow iodine

August 17, 2017

After 20 years of commercial silence in South Africa, salt brand Cerebos gives us “Snow”—a story whose subject might surprise you, given the location.

Angela Natividad is a frequent contributor to Adweek's creativity blog, AdFreak. She is also the author of Generation Creation and co-founder of Hurrah, an esports agency. She lives in Paris and when she isn't writing, she can be found picking food off your plate.

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This Salt Brand's First Ad in 20 Years Creates an Animated Winter Miracle in High Summer

Let it snow iodine

Angela Natividad

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