This Retailer’s Ad Flies in the Face of Heartwarming Christmas Tropes tells the story of a boy who bonds with a ball—until he gets the gift he really wants

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

Can you even call it a Christmas ad if it hasn’t tried to tug on your heartstrings? In every festive season there are always a few brands that stray from the crowd of tearjerkers, and this year one of those anomalies is a story of conditional friendship and rejection.

Dutch online retailer begins its tale with a little boy who is longing for the perfect gift from Sinterklaas, the Dutch equivalent of Santa Claus. He wants a doll, but when he unwraps his presents on Christmas morning, he finds a soccer ball under the tree instead.




Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in