This Retailer’s Ad Flies in the Face of Heartwarming Christmas Tropes

Bol.com tells the story of a boy who bonds with a ball—until he gets the gift he really wants

Can you even call it a Christmas ad if it hasn’t tried to tug on your heartstrings? In every festive season there are always a few brands that stray from the crowd of tearjerkers, and this year one of those anomalies is a story of conditional friendship and rejection.