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TV2 Denmark’s “All that We Share” isn’t so much an ad as it is a manifesto.
It begins, “It’s easy to put people in boxes. There’s us … and there’s them.” As if on cue, groups walk onto the set and step dutifully into the boxes that, from a glance, define them. The high- and low-earners. The new Danes and the old. The country Danes and the city folk. The religious and the not.
As they stand there, uncertainly sizing each other up, a man with a tablet begins to ask some funny questions.