This Relatable Ad for Fiber Internet Brings the Frustrations of Slow Wi-Fi Into Real Life

Saatchi & Saatchi New Zealand shows how lag holds you back

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It’s 8 a.m. You log on to your first Zoom call of the day and, thanks to your shoddy Wi-Fi, you immediately freeze on screen. Cue a frantic restart.

Next, you contend with a day of relentless buffering as you try to finish a work project, your stress levels rising so high you want to launch your laptop out of the window and maybe just resign.

For anyone working from home right now, these problems likely sound horribly familiar.

But imagine if these frustrations weren’t confined to our digital worlds and were also features of our real, physical lives? Saatchi & Saatchi New Zealand brought that hell to life in a funny TV spot for fiber broadband provider Chorus.

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