This Quietly Powerful Gillette Ad Shows a Dad Teaching His Transgender Son How to Shave

A beautiful story well told

Samson Bonkeabantu Brown experiences a rite of passage. Gillette

Earlier this year, Gillette entered some new territory as the brand decided to start making more pronounced stands on how masculinity is defined. The brand’s 90-second spot directed by Kim Gehrig tackling toxic masculinity was an interesting and welcome pivot (though it did face its share of slings and arrows from the internet)—and also a straightforward and bold approach.

@zanger doug.zanger@adweek.com Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.