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Having candid conversations about mental health has always been at the core of Madhappy’s mission, but the lifestyle brand took its messaging to a new level during Mental Health Awareness Month in May.
Madhappy released “Optimism Is Everywhere,” its first out-of-home campaign with 30 billboards placed across Los Angeles to remind city dwellers to check in with themselves via phrases like, “How are you feeling?” “Accept & allow,” “Treat yourself like someone you love” and “Empathy is free.”
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