This Onetime Apple Marketer Plans to Change Cannabis Edibles With His Luxury Chocolates

Eric Eslao has seen the future of the industry, and it’s very luxurious

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A few years ago, Eric Eslao found himself checking out some dispensaries in California, where recreational marijuana has been legal since 2016. Eslao wasn’t looking to score some Bubba Kush; he was on a research mission to see what sorts of edibles—treats like cookies or candy infused with THC, the psychoactive chemical in marijuana—were on offer.

As Eslao expected, there were plenty of edibles for sale, but they didn’t feel right to him. The packaging didn’t look professional (think: brownies wrapped in cellophane or foil), and the treats were lacking specific information on potency.

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