Adweek Video This Norwegian Lifestyle Brand Offered the Ultimate Rideshare Experience—in a Lamborghini Swimspool took riders in Manhattan or London to any location for a dayBy Ann-Marie Alcántara|October 24, 2018 Video: John Tejada; Editor: Nick GardnerShare By Ann-Marie Alcántara|October 24, 2018 Share For one day only, Norwegian fashion brand Swims took people on the ride of a lifetime in an outlandish marketing activation. Earlier this week, people in New York and London tweeted at the official Swims Twitter account to request a ride—in a $250,000 2018 Lamborghini Huracán. Dubbed “Swimspool,” Swims’ idea was to give riders a different type of commute for the day, which coincides with the brand trying to make inroads in the U.S. and U.K. Bored of the @MTA? Fed up with the @TfL? Fear not, #SWIMSPOOL lands in #NewYork and #London next week helping you get from A to B in style. Simply tweet us your ride request on the day. pic.twitter.com/DqPREEOzYr — SWIMS (@SWIMSofficial) October 18, 2018 Not a bad way to make a splash, considering riders also walked away with products and branded items like a phone charger or notebook after finishing the ride. In total, 12 lucky people in New York and 11 people in London (who rode in a 2017 Lamborghini Aventador S Roadster) got a ride. Watch above as Adweek went along for the ride. Adweek Adweek