This New Tool Lets Brands Create Digital Humans That Are More Lifelike Than Ever

Soul Machines has generated virtual brand ambassadors for companies like Nestle and Procter & Gamble

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As brands continue to experiment with the marketing and customer service possibilities of lifelike CGI avatars, a startup that specializes in such AI-powered virtual humans is rolling out new tools to make them appear even more realistic.

Soul Machines released a new version of its brand studio this week that allows companies to better customize the appearance of the digital humans they build and give them more expressivity, including autonomous hand gestures powered by the startup’s proprietary AI system.

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