Exclusive: This New Real Estate Brand Is Treating Home Buying Like Dating

Casa Blanca’s first ad campaign captures its stylized approach to real estate

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Casa Blanca, a new app that allows users to sort through profiles in hopes of finding the perfect match, just released its first ad campaign. But instead of presenting you with singles in your area and competing in the crowded market of dating sites like Tinder and Bumble, the brand is delving into a different type of matchmaking through a personalized, design-first approach to the home-buying process

Top line

Casa Blanca worked with Red Antler to create a lifestyle campaign that will run on social and digital platforms, which the brand hopes will capture its purpose of disrupting the market through a direct-to-consumer approach to real estate. 

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