This May Seem Like a Typical Quarantine Ad—Until It’s Not

Cox surprises with a powerful spot about isolation

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Since the beginning of the coronavirus crisis, consumers have been hit with a steady stream of “heartfelt” and maudlin ads. Indeed, one would expect that the gravity of the moment in history demands a more somber approach. Yet the revolving door or sparse music, empty cities and predictable verbiage has veered Covid-19 advertising into its own category.

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