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The key to an effective pop-up event doesn’t solely rest with what you’re selling—it’s the vibe (just ask the good folks from Payless last year). It also hangs on the guarantee that the consumer will have a unique, memorable experience (again, the Payless pop-up is relevant).
However, there may be few things more memorable than Chris Pratt and Tiffany Haddish—two of the main stars of the most anticipated animated sequels—serving coffee amongst heaps upon heaps of Lego blocks.
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