This London Pop-Up Coffee Shop Was Made From 50,000 Legos and Took 236 Hours to Assemble

Chris Pratt and Tiffany Haddish were on hand to promote The Lego Movie 2

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The key to an effective pop-up event doesn’t solely rest with what you’re selling—it’s the vibe (just ask the good folks from Payless last year). It also hangs on the guarantee that the consumer will have a unique, memorable experience (again, the Payless pop-up is relevant).

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