This Incredible 360 Video Inside a Mission: Impossible Stunt Makes Other Trailers Feel Obsolete

Experience the adrenaline alongside Tom Cruise and crew

Tom Cruise, who famously does his own stunts, hangs from a helicopter while filming Mission: Impossible - Fallout. Paramount Pictures
Headshot of Doug Zanger

Those coddled actors, making millions of dollars in front of a green screen. And what about the ones who make their stunt people do all of the hard work? But you might feel a bit more respect after watching Tom Cruise in a new piece of 360-degree content distributed by Omnivirt promoting Mission: Impossible – Fallout.

In a behind-the-scenes look at the latest action-packed iteration of the series, we visit one of the film’s remote location in New Zealand to tag along with Cruise for a helicopter ride that weaves through narrow canyons. The star notes that he was “inches from the sides of cliffs” tailing co-star Henry Cavill and that if the stunt were done in a studio, “We never would have gotten what we were able to get for an audience.”

With supporting narration from director Christopher McQuarrie and stars of the film, we see the tremendous amount of preparation and guts needed to pull off the stunt. For his part, Cruise spent a year learning how to expertly fly the Airbus helicopter, accumulating an impressive 2,000 flight hours. Additionally, several hard-mount cameras were turned into the cockpit at various angles to show Cruise flying, all without the aid of another pilot.

Indeed, heart rates rise with excitement watching the segment. It’s stunning on a monitor, but there is also a VR option which amps up the immersion and is a strong example of marketing using the technology.

To see the stunt from a more traditional view, check out the making-of video below:

Famously, Cruise does a number of his own stunts including the legendary exploding fish tank scene from the first Mission: Impossible (which seems like child’s play now). In fact, Cruise’s stunt swagger can be seen throughout the franchise, whether dangling from a plane, scaling a skyscraper or laying under an out of control truck.

Simon Pegg, appearing a fourth time in the franchise, said that the stunt featured in the new film “was a very, very exciting thing to behold, and I think in the movie, when people see it, knowing that he did (the stunt), it adds to the joy of the experience.”

“We continue to see top-tier film studios use 360-degree VR in their marketing efforts to help bring their story alive,” said Brad Phaisan, Omnivirt’s CEO in a statement. “For the Mission: Impossible campaign, bringing viewers behind the scenes to see how stunts are performed using 360-degree video makes for a visceral, exciting experience.”

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@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.