This Holiday Season, Away Wants Its Customers to Do All the Talking

This year marks the brand's first major integrated marketing effort

There likely aren’t many—especially among podcast fans—who haven’t heard of luggage company Away by now, but the brand got its biggest fans to tell holiday shoppers why they should buy its products this holiday season anyway. Away is choosing this festive time of year to try its hand at a massive, traditional marketing campaign, “Everyone Wants to Get Away,” and is relying on customer reviews to spread the word.