This Holiday Ad About An Elderly Man’s Love For Music Will Melt Your Heart

Animated Christmas spot for Austrian bank Erste Group explores loneliness, friendship and hope

Heartwarming spot for Erste Group uses animation to tell a story about an elderly man named Edgar. Erste Group / Jung von Matt/DONAU

It’s a sad fact of our busy society that there are many elderly people living in residential care homes away from family. This year has perhaps been the toughest of all for the elderly and their loved ones, who have had to navigate Covid-19 visitor restrictions.

@saramayspary Sara Spary is a freelance journalist based in London. She's been a reporter for eight years, covering advertising and consumer brands.