This Hip-Hop Video Is Also a Clever Ad for Minority-Owned Cannabis Brands

Wiz Khalifa and Problem use a ticker to 'share the space' with cannapreneurs

The duo’s clip features a stock price and news ticker at the bottom. Diamond Lane Music TV

Hip-hop artists and cannapreneurs Wiz Khalifa and Problem dropped a new music video recently that does more than introduce a track called “4 the Low.” It also speaks out on social justice issues and uses its valuable onscreen real estate to promote Black- and Latinx-owned cannabis brands via unique product placement deals.

@TLStanleyLA terry.stanley@adweek.com T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.
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