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Spending time in the sun can be a necessary part of a well-balanced life, but it’s not without its downsides. In countries where skin cancer rates are high, encouraging people to wear sunscreen is a top priority in prevention.
In partnership with the League Against Cancer, Havas Peru has launched its “Solar Octagons” campaign in hopes of informing consumers of the danger of skin cancer while encouraging them to take the necessary steps to protect themselves.
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