This Empowering Ad From United Colors of Benetton Encourages Women to Take Their Half

Campaign originally debuted in India

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United Colors of Benetton has an incredible message to share with the world for Wednesday’s International Women’s Day. It’s asking women all over the world to unite and fight to be seen as an equal gender.

The “United by Half” campaign, from Creativeland Asia, originally debuted in India on Valentine’s Day. After it received an overwhelmingly positive response in India—racking up over 7.7 million views on YouTube in less than a month—the fashion brand decided to take its message of gender equality and spread it globally.

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