This DTC Natural Deodorant Brand Offers an Eco-Friendly Trade-in for Curious Consumers

Each & Every is latest small brand to try the strategy

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

Brands in various industries have experimented with trade-in programs, in which they give consumers free products in exchange for a competitor’s, as a marketing strategy to boost sales. Each & Every, a natural deodorant brand, is the latest to try the trade-in strategy, with an eco-friendly twist.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in