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This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect.
Paper straws, composting and thrifting—three ways environmentally conscious consumers think about making their lives more Earth-friendly in personal, yet simple, ways.
But, in America, rarely do people consider their backyards—literally—as a space that can become greener and more environmentally friendly.
This is where Sunday, a direct-to-consumer startup, comes in.
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