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Over the decades, legal teams have gotten increasingly insistent about adding warnings to ads.
Usually it’s in the vein of “Closed course with professional drivers” or the tried-and-true “Don’t try this at home.”
But Ladder’s new ad for its life insurance not only follows an unexpected storyline for such a typically dry category, but also ends on the best legal disclaimer I’ve seen in 15 years of covering ads.
Without further ado, let’s get right to the 60-second spot, created by agency Fred & Farid Los Angeles:
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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