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LONDON—Wagamama, a popular Japanese and Asian fusion restaurant chain in the U.K., has a new and unusual menu item: A katsu curry smoothie.
The limited-edition Katsu Smoothie was developed by chefs as part of a campaign from creative agency Uncommon to encourage young people to open up about their mental health.
Priced at 3.95 pounds ($5.46), the smoothie is made with katsu curry sauce, apple, banana and pineapple. It’s being sold online or pickup at restaurants in support of the mental health charity YoungMinds.
In a recent poll, YoungMinds found 68% of young people fear that the pandemic and subsequent lockdowns will have a lasting negative impact on their mental health.
‘Ultimate thirst trap’
Uncommon said the drink was designed to be the “ultimate thirst trap.”
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