This Creative Pops the Hype Bubble to Make Brands Relatable

Soursop's Ravi Amaratunga Hitchcock draws on entertainment background to shape a new kind of agency

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Starting an agency right before the onset of a pandemic triggered some soul-searching for Ravi Amaratunga Hitchcock. “It’s existential every day,” he said. “What is an agency and what does it do? What is a client? Everything seems to be in this shifting period.”

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This story first appeared in the Oct. 4, 2021, issue of Adweek magazine. Click here to subscribe.